LETTERING DESIGN SERVICES
Custom lettering solutions.
I create bespoke lettering for brands, publications, merchandising and cultural projects seeking expressive, carefully crafted letterforms.
The design process can be crafted using analogue techniques (pen, ink, pencils, brushes), a pixel-based generated image, a vector-based file or a combination of all, allowing me to respond to each project with the most appropriate tools and techniques.
Premium lettering services.
Custom Lettering for Branding
Hand-drawn lettering developed for logos, wordmarks, and brand marks with a distinctive and character-driven voice.
Display & Title Lettering
Expressive lettering for headlines, titles, and key messages across print and digital applications.
Packaging & Label Lettering
Custom lettering for luxury packaging and labels, designed with sensitivity to scale, materials, and print finishes.
Editorial & Publishing Lettering
Lettering for books, magazines, and special publications, enhancing narrative and visual rhythm.
Digital-First Lettering Assets
Hand-crafted lettering translated into vector and pixel-based formats for use across websites, social media, and digital campaigns.
Calligraphy-Based Lettering
Lettering rooted in calligraphic principles, bridging expressive hand-drawn forms with contemporary design needs.
Lettering for Campaigns & Events
Bespoke lettering created for brand campaigns, exhibitions, and cultural or luxury events.
Lettering Refinement & Adaptation
Refinement or adaptation of existing lettering to improve clarity, consistency, or application across platforms.
Art Direction & Lettering Consulting
Guidance on lettering style, tone, and integration within broader visual identities and design systems.
Commissioned Lettering Artwork
One-off lettering pieces created for brands, institutions, or private clients.
testimonial
It is a real privilege to have you for the visual identity in this edition of ICKI 2026. Thank you for bringing your perspective, your experience and your sensitivity to the project.
Sonia Beroiz
Art Direction and Graphic Design,
Kö Studio (ES)
FAQs
What is custom lettering?
Custom lettering is the process of designing unique letterforms specifically for a word, phrase, or title. Unlike standard typography, where existing fonts are used, lettering is drawn and refined individually to create a distinctive visual result tailored to the project.
What kinds of projects benefit from custom lettering?
Lettering can be used across many applications, including book covers, packaging, editorial titles, brand marks, posters, and visual campaigns. It is particularly effective when a project requires a distinctive typographic voice that cannot be achieved with an existing font.
How does the lettering design process work?
The process usually begins with research and concept development, followed by sketching and exploring different visual directions. After selecting a preferred concept, the lettering is refined digitally and prepared for its intended application.
Will the lettering be created specifically for my project?
Yes. Each lettering piece is developed specifically for the client and the project, taking into account the context, message, and overall visual identity.
Do you design lettering for merchandising?
Yes, I have worked with Sony Music Japan in the past crafting a lettering design for Nina Utashiro merchandising campaign for her album called Operetta Hysteria.
Which styles of lettering are you specialised in?
I love designing script lettering and flourished pieces, as well as Blackletter and high contrast serif fonts.
What is illustrative lettering?
Illustrative lettering is hand-drawn lettering that functions both as text and illustration. In other words, the letters don’t just say something — they show something. Follow this link to see an visual exemple of illustrative lettering.
