BRAND IDENTITY DESIGN services
Why is your brand identity so important?
A premium brand identity will set you apart from your competition. It will communicate trust, craft, value and confidence to your audience. It will make you stand out.
Your brand is more than just a logo. It’s your ultimate sales tool and the very essence of how you’re recognised in the world.
Premium branding will elevate your market positioning, drawing in your ideal customer, and ensuring your products and services are highly desirable, whether on digital shelves or physical ones.
My goal is to elevate your brand, ensuring it radiates all its potential.
What are branding assets?
Branding assets are recognisable elements that embody your company’s visual identity.
Your brand occupies a specific space in the market; branding assets make it easy to identify your business, help you stand out from competitors, and communicate with your customers in a personal, identifiable and meaningful way.
TYPES OF BrandING assets:
— Logotypes
— Wordmarks / Brand Symbols
— Monograms / Icon Sets
— Surface Patterns
— Lettering
— Illustration (and illustrative style)
— Custom Type Design & Fonts
— Content & Tone of Voice
— Colour Palette, Textures & Materials
— Photography (and photographic style)
— Video, Movement & Animation
— Sound Design (think of Seven Eleven)
Principles to establish an effective brand awareness and premium positioning.
Professional images of your products and/or services
Show your products and services with great detail. Invest in premium professional photography, it will be a great return on your investment.
PrEMIUM PACKAGING DESIGN
Differentiate yourself from the vast competition by creating awareness, emotion and desire through your product packaging. Using stunning and beautifully crafted packaging design will elevate your brand and make it irresistible.
Photography style and stock photo library
Curate a photographic style that is cohesive with your colour palette, and represents your target audience.
Establish a clear branding colour palette, textures and/or materials.
Colours and textures are your best friend in order to create a strong visual brand identity. Do you have a brand style guide in place?
Your brand gives meaning to your logotype and brand mark
Encapsulate the DNA of your brand by defining its chore qualities beforehand, so it attracts your target audience and positions you in the desired market space.
Smart and distinctive tone of voice
A smile or an emotional response to your brand deepens the connection and loyalty with your customers.
Educate your audience
Share resources and valuable information on topics that are relevant to you and your audience.
Reward your audience
Say thank you by offering value, staying in touch and sharing your journey.
Inspire by amplifying your mission.
Do you have a clear mission? Actions speak louder than words. Show what your brand’s purpose is about.
Brand Design Process
1. Project kick-off + research
After our initial brand discovery call, I initiate the process by thoroughly researching your brand to identify elements that will visually captivate your ideal customer and effectively convey your unique qualities that set you apart from competitors.
2. Initial concepts
Up to 3 initial concepts to be used in print as well as digital environment.
The initial concepts most likely will be hand sketches alongside a presentation deck with reference material. This process is done with 2 rounds of revisions where we’ll narrow down the concepts and select a winner to proceed with the digital refinement.
3. Digital asset refinement
Based on your feedback, I’ll team up with you to refine the final branding asset/brand identity, ensuring the design aligns seamlessly with your vision. We’ll go through this process with two rounds of revisions.
Once the asset/brand identity has been approved, I will finesse all details and create positive and negative versions, as well as small-size applications.
4. Final deliverables + master files
In this concluding stage, I will develop a comprehensive master folder containing all the branding asset files in both PNG and SVG formats.
This step is crucial as it provides you with a reference guide that you or your team can utilise, ensuring consistency across all future marketing materials and maintaining a cohesive brand identity.
5. Brand Application (optional)
Once we’ve nailed down your branding asset or brand identity, I can effortlessly incorporate it into a range of materials, such as business cards, packaging, print, digital collateral, social media assets, and beyond.
Premium Branding Assets Package
What is included:
- Brand introductory call
- Research presentation + debrief
- 3 Design concepts
- 1 Custom design asset/brand identity
- 2 Rounds of initial concept revisions
- 2 Rounds of digital refinements
- Variations (favicon, small-size applications)
- Brand guidelines (PDF format)
- Brand master files (PNG, SVG)
Duration: 3-4 weeks
Additional Graphic Design Services
Below are additional graphic design services I can help you with.
- Business Card Design
- Packaging Design
- Editorial Design
- Calligraphy Services
- Lettering Design
- Custom Type Design
- Textile Design & Surface Patterns
- Mural Design & Execution
- Custom artwork
Looking for something else not on this list? Reach out.
Next Steps
I’m ready to start! What’s my next step?
Next steps would be to schedule an initial Zoom call with me. The purpose of this call is to confirm that we’re a good fit to work together and discuss the project scope and timeline. The calls are typically 30 minutes and by the end of the call, I’ll let you know when I can start and complete your project by.
After that, I’ll send over the proposal for you to approve and sign.
How does payment work?
I like to keep it simple. You’ll make a 50% deposit upon signing the proposal, and the remaining 50% upon completion of the project.
FAQs
What is included in a brand identity design project?
A brand identity project typically includes the design of a logo system, carefully selected typography, a color palette, and a set of visual guidelines to ensure consistency across different applications.
Depending on the project, this may also include additional brand assets such as patterns, icons, monogram or other graphic elements.
How is a brand identity different from just a logo?
A logo is only one element of a brand identity. A full brand identity defines how a brand looks and communicates visually through type, color, composition, and graphic language, creating a coherent system that can be used across print, digital, and environmental design.
How many concepts will I receive during the design process?
After the research and discovery phase, I present up to three carefully developed design directions. From there, we refine the chosen direction through feedback and revisions until the identity feels clear, distinctive, and aligned with your goals.
Will I receive guidelines on how to use the identity?
Yes. At the end of the project, you will receive a brand guidelines document that explains how to use the logo, colors, and typography. This helps ensure that the identity remains consistent across different platforms and future applications.
Can the brand identity grow as my business evolves?
Absolutely. A well-designed identity is created as a flexible system that can expand over time.
Additional assets—such as packaging, editorial design, or digital applications—can be developed later while staying aligned with the core identity.
Still have questions?
testimonial
The new Windsorborn logo turned out perfectly, exactly what we were hoping for when we sought out Maria’s expertise! Super distinctive, elegant yet bold, and very modern, quite different from what most other agencies are doing. The creative process was really smooth, everything was communicated effectively, and all feedback was meticulously addressed.
The new logo has served us incredibly well, and we have had nothing but great feedback on it since its implementation. It helped set us up for an amazing year, so very much appreciate Maria’s part in all of that. Excellent work.
Gareth Jenkins
Senior Brand Designer, Windsorborn Agency (Sydney, AU)
