Thank You | Printed Ad Campaign
Press ad application in The Guardian & The Australian newspaper.
Printed Ad Campaign x University of Melbourne
design brief
McCANN Australia Design Group commissioned a custom lettering artwork for “Believe – the Campaign for the University of Melbourne”.
The artwork consists of thousands of dots to say “Thank You” to all 20,439 donors who have made this campaign possible.
OFFICIAL PRESS RELEASE
“Our Thank You consists of 20,439 dots, one for each of the donors to Believe – the Campaign for the University of Melbourne so far.
Together, you have given over $500 million and helped us to advance the world we share through collisions of genius and generosity.
Your gifts have helped thousands of students to raise their potential and supported some of the world’s greatest minds in solving some of the most intractable problems facing society today. So, gain, we say thank you: for what we’ve already been able to achieve together – and what we will be able to do in the future”.
ORIGINAL ARTWORK
The final artwork was framed and gifted to the director of The University of Melbourne.
Materials
Rotring Rapidograph 0.25mm
Deliverables
Original artwork dimensions: 24 x 32 cm on Canson Basik watercolour paper 370gsm.
