Itinerarios de Caligrafía (ICKI) | Visual Identity
ICKI | Visual Brand Identity
I’m very proud to have developed the new visual identity for Itinerarios de Caligrafía/Kaligrafia Ibilbideak (ICKI).
After a first instalment held in 2019, the program once again champions calligraphy as an educational, artistic, therapeutic and social tool, while inviting reflection on our identity, learning, memory, health, and technology.
The initiative, led by designer and calligrapher @soniaberoiz (Kö estudio), in collaboration with cultural, academic, and community organisations, will take place in Navarra (Spain) between January & August 2026. It combines workshops, lectures, labs, artistic interventions, and public events.
In a world dominated by screens, reclaiming calligraphy is almost an act of resistance. It is memory. It is identity. It is thought in motion. This second edition grows with more voices and more questions.
DESIGN BRIEF
The concept for 2026 was the desire to express graphically the idea of an itinerary, which very rarely is made out of a straight line from point A to B.
This multi-location event is devided in thee main axis: a conference, workshops and exhibitions/artistic interventions, and the graphic identity needed to reflect these main areas.
The symbol of the event ICKI represents the acronym of its name in Spanish and Basque languages and the animation follows the stroke order of its letterforms.
Follow
this link to watch a video in Spanish explaining the entire visual identity and creative process.
