Custom logotype using my own Copperplate calligraphy as the starting point.
design brief
The design brief was matching visually the pilates movement and energy into the visual custom logotype, amking it dynamic, gentle and strong at the same time.
design process
The process starts with calligraphy sketches of the bone structure of the logotype, followed by refined hand lettering drawings before finessing the logotype in vector format using Glyphs App.
deliverables
Vectors file in black and white.
