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We Cannot Not Change

We Cannot Not Change is my personal submission to the exhibition Tone of Voice, a group show held in Melbourne as part of the Festival of Change, showcasing the work of some members of the Melbourne Lettering Club.


The inspiration behind this piece comes from two events that happened in Barcelona during ATypI conference in 2014.

On the second conference day, Raquel Pelta gave a fantastic talk titled Graphic design and typography for social change:

[…] experts say that we are in the middle of four huge scale crises (financial, energetic, food and democratic) and citizens are demanding substantial changes, the question arises, what is the role of graphic design and typography on these changes? Could they become agents of social change?

During ATypI conference, Erik Spiekermann’s sent a poster with the message You cannot not communicate. This poster names one of the five basic axioms supported by Paul Watzlawick:

One cannot not communicate: Every behaviour is a form of communication. Because behaviour does not have a counterpart (there is no anti-behaviour), it is impossible not to communicate. Even if communication is being avoided (such as the unconscious use of non-verbals or symptom strategy), that is a form of communication […]

Design Rationale

Combining both ideas above, gave me the inspiration to create a piece based on the idea of change, the theme of the group exhibition.

My artwork called “We Cannot Not Change” talks about our human nature (illustrated in the background) where change is inevitable.

The subtitle of this piece being “Graphic design and typographers for social change” refers to the idea that change is imperative to improve social conditions, create a sustainable living, respect nature as our own family, and take responsibility of our actions.

Limited edition print available on my online store