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Thank You | Ad Campaign

I have recently collaborated with McCANN Australia Design group designing a custom lettering artwork for “Believe – the Campaign for the University of Melbourne”.

Thank You Lettering

This artwork consists of thousands of dots to say “Thank You” to all 20,439 donors who have made this campaign possible.

The artwork dimensions are 24 x 32 cm on Canson Basik watercolour paper 370gsm, using a Rotring Rapidograph 0.25 mm.

Hand sketches using a Sharpie marker.

Thank You hand sketch selected

Lettering using a Rotring Rapidograph

Thank You lettering close-up

Final Thank You lettering artwork

Press ad application in The Guardian and The Australian.

“Our Thank You consists of 20,439 dots, one for each of the donors to Believe – the Campaign for the University of Melbourne so far.

Together, you have given over $500 million and helped us to advance the world we share through collisions of genius and generosity.

Your gifts have helped thousands of students to raise their potential and supported some of the world’s greatest minds in solving some of the most intractable problems facing society today.

So, gain, we say thank you: for what we’ve already been able to achieve together – and what we will be able to do in the future”.