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Rotson Studios Logotype

Rotson Studios is a logotype designed for a coworking space in Fitzroy, Melbourne (Australia).

The name of the studios does refer to the original name of the building called Rotson Knitting Mills. I thought that keeping the name acknowledges the rich history of the building and also brings back to life the great signage in place, helping everyone to find the studio easily.

Rotson is inspired by the original R of the signage of the building. The word “studios” is set in AW Conqueror Inline Regular by Typofonderie.

Original signage of the building

Vector lettering logotype. “Studios” set in AW Conqueror Inline. 

Hand lettering chalk. Photograph by Rocio Delapenna.