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EMAIL info(at)
PHONE +61 (0) 421 244 612

We Cannot Not Change

Personal submission to the exhibition called Tone of Voice, a group show held at CATC Design School as part of the Think Education Festival of Change, showcasing the work and expertise of the Melbourne Lettering Club members.

The inspiration for this piece comes from two events that happened during my attendance to ATypI 2014 in Barcelona:

During the second day of the conference, Raquel Pelta gave a fantastic talk called Graphic design and typography for social change. I admire Raquel very much and her talk was very inspiring for me.

The second event was Erik Spiekermann’s action when he sent a mailing tub to ATypI containing a poster with the message You cannot not communicate. You can see his poster here. Spiekermann’s poster names one of the five basic axioms supported by Paul Watzlawick (Austrian-American family therapist, psychologist, communications theorist, and philosopher). You can read more about Paul Watzlawick and the five basic axioms it here.

Combining both ideas Graphic design and typography for social change and One cannot not communicate gave me the inspiration to create a piece based on the idea of change, the theme of the group exhibition.

My artwork titled We cannot not change. Graphic designers and typographers for social change is a lettering piece inspired by Raquel Pelta’s talk, Spiekermann’s poster and Paul Watzlawick work. The first idea behind it is that in our physical human nature (illustrated in the background) change is inevitable. The second concept, related to the world of ideas, is that change is an imperative to improve social conditions, create a sustainable living, respect nature as our own family and educate ourselves to reach awareness of our actions.

I will use a fragment of Raquel’s talk to close my idea:

[…] experts say that we are in the middle of four huge scale crises (financial, energetic, food and democratic) and citizens are demanding substantial changes, the question arises, what is the role of graphic design and typography on these changes? Could they become agents of social change?

Hand lettering sketches

Vector lettering in progress

Pencil drawing

Original pencil drawing at 27 x 35 cm

Section of the artwork in grayscale

Close-up of the artwork in full colour

Final artwork

Limited edition print available on my online store