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PHONE +61 (0) 421 244 612
EMAIL info(at)
PHONE +61 (0) 421 244 612

Hashtag Print

This project is my second collaboration with Melbourne independent fashion label CHORUS. I cannot emphasize enough how talented these girls are. Each time they brief me, it is always the most exciting textile design project for the year.

What I love the most about our collaborations is that the end result is always surprising, outside of my graphical repertoire and conceptually very strong.


The concept behind the print is the ‘selfie’ culture and the trend for ‘outfit of the day’ shots on fashion blogs, analysing the difference between those shots that are always showing their faces, and those that cut their heads out of the picture due to shyness/insecurity/less interest in self promotion.

The print can look very retro and formal/grown up out of a subject matter that is very contemporary.

Breaking down the brief:

My friend the talented designer, Lauren Abbott, has always been an inspiration for me. When this project came up she was the first person I thought of. I jumped on her social media accounts and decided to download a few images of her and started to experiment with simple line work capturing the main details.

The print combines faces with headless bodies forming a bold repeat. I remembered a folder with original sketches from my life drawings classes in Brisbane back in 2008. I scanned my drawings and re-worked them using the same simple lines as the portraits.

The third element I decided to introduce was organic forms from the Canna Indica plant.

Lastly, a small detail to tie the whole idea together was the introduction of hashtags inside the textile print.

See below the final textile design. Photos by Sarah Pannell